II
About
My interest in building a digital ecosystem starts from designing for the full human being in all their complexity and emotion and all of these things. I believe when we do think about human beings it's highly successful as product or service result that we create.
Work EXPERIENCE
Sr. UI/UX Designer – Whizzup Indonesia
Apr 2022 – Present, Jakarta, Indonesia
- Led cross-functional teams for Jeppi, JJ Indonesia, and Whizzup product initiative development.
- Achieved a 50% improvement in Jeppi’s user journey efficiency through rebranding.
- Designed and delivered 50+ pages for Adscommerce and OOH end-to-end processes.
- Drafted and ensured the execution of 50+ PRDs across platforms.
- Managed core features, including Payment, Campaign, Affiliate, SSO, Login, Discount, and more.
- Worked with Midtrans, Doku, Mekari, Mailchimp for integrated features.
Product: Jeppi.co (Adscommerce), JJ Indonesia, Whizzup Indonesia, Jeppi OOH, Jeppi Affilate, Jeppi Hub.
UI/UX Designer & Web Developer – Persona Digital Solution
Aug 2021 – Mar 2022, Yogyakarta, Indonesia
- Provided client branding solutions by creating brand guidelines and design frameworks.
- Delivered 10+ custom projects using WordPress, Elementor, and Divi.
- Designed 50+ creative designs for social media campaigns.
Client: UGM, IndiHome, Web School, HSE, Agri Universal, Horseting, HR Catalitics, Ndandani Tekno.
Freelance Graphic Designer & Videomaker
2017-2021, Yogyakarta, Indonesia
- Managed all design and content creation for 15+ Instagram accounts.
- Produced 10+ creative animated videos using After Effects and Premiere Pro.
Education
Universitas Gadjah Mada – Agricultural Extension and Communication
2016-2021
VOLUNTEER EXPERIENCE
With this experience, I directed the visual branding and guildness to ensure the identity of the services or products.
Creative Lead – Sasana Debat Mahasiswa (SADEWA UGM)
2017-2018
Visual & Brand Director – Banyunganti Movement (Yogyakarta social movement)
2017-2018
Creative Steering Commitee – Pelatihan Pembelajar Sukses bagi Mahasiswa Baru (PPSMB Organik UGM)
2018
Creative Steering Commitee – Pekan Olahraga Mahasiswa Pertanian
2018
Creative Associate – Lampahing Bumi Society
2021-Now
Skillset
Development
- WordPress
- Elementor & Divi
- Wix
- Framer
Interaction
- User Research
- Wireframing
- Prototyping
- User Testing
Expertise
- Design System
- PRD
- Graphic Design
- Videomaker
II
About
Hi, I’m Royyan — Product Designer with 4+ years of experience designing and scaling digital products across ads-commerce, OOH advertising, affiliate platforms, and internal business systems.
Experienced in leading product initiatives from discovery, user research, UX strategy, PRD development, and design system implementation to final delivery. Strong track record of collaborating with engineers, product managers, marketers, and business stakeholders to create intuitive user experiences that drive measurable business outcomes.
Recently led the redesign and rebranding of JJ Group, improving core user journeys and streamlining product workflows across multiple business verticals.
Work EXPERIENCE
Sr. UI/UX Designer – JJ Group
Apr 2022 – Present, Jakarta, Indonesia
- Led cross-functional teams for Jeppi, JJ Indonesia, and Whizzup product initiative development.
- Achieved a 50% improvement in Jeppi’s user journey efficiency through rebranding.
- Designed and delivered 50+ pages for Adscommerce and OOH end-to-end processes.
- Drafted and ensured the execution of 50+ PRDs across platforms.
- Managed core features, including Payment, Campaign, Affiliate, SSO, Login, Discount, and more.
- Worked with Midtrans, Doku, Mekari, Mailchimp for integrated features.
Product: Jeppi.co (Adscommerce), JJ Indonesia, Whizzup Indonesia, Jeppi OOH, Jeppi Affilate, Jeppi Hub.
UI/UX Designer & Web Developer – Persona Digital Solution
Aug 2021 – Mar 2022, Yogyakarta, Indonesia
- Provided client branding solutions by creating brand guidelines and design frameworks.
- Delivered 10+ custom projects using WordPress, Elementor, and Divi.
- Designed 50+ creative designs for social media campaigns.
Client: UGM, IndiHome, Web School, HSE, Agri Universal, Horseting, HR Catalitics, Ndandani Tekno.
Freelance Graphic Designer & Videographer
2017-2021, Yogyakarta, Indonesia
- Managed all design and content creation for 15+ Instagram accounts.
- Produced 10+ creative animated videos using After Effects and Premiere Pro.
Education
Universitas Gadjah Mada – Agricultural Extension and Communication
2016-2021
Skillset
Development
- Figma
- WordPress
- Framer
- Wix
Interaction
- User Research
- User Testing
- Wireframing
- Prototyping
Expertise
- Design System
- PRD
- Graphic Design
- Videographer
VOLUNTEER EXPERIENCE
With this experience, I directed the visual branding and guildness to ensure the identity of the services or products.
Creative Lead – Sasana Debat Mahasiswa (SADEWA UGM)
2017-2018
Visual & Brand Director – Banyunganti Movement (Yogyakarta social movement)
2017-2018
Creative Steering Commitee – Pelatihan Pembelajar Sukses bagi Mahasiswa Baru (PPSMB Organik UGM)
2018
Creative Steering Commitee – Pekan Olahraga Mahasiswa Pertanian
2018
Creative Associate – Lampahing Bumi Society
2021-Now
